文藻外語大學W-Portfolio

2014-01-01 19:23:06

The Most Effective TV Commercial------3rd time writing

The Most Effective TV Commercial------3rd time writing


I have seen House Vermont Curry TV commercial many times on Youtube. This TV commercial is used to persuade audiences to buy Vermont Curry. I think House Vermont Curry is the most effective TV commercial for these three reasons below.
First, the scene is fabulous and brings some relaxable feeling about curry to audiences. In the scene, the sea sparkles in the sunshine. These will make audiences feel less tense when they see this TV commercial and also imply to audiences that having curry is relaxing, comfortable and is a kind of leisure activity. Second, House Vermont Curry TV commercial is spoken by "Hey!Say!JUMP", a Japanese artists group which consists of ten cute and handsome boys. They give an easy, fresh and joyful image of having and cooking Vermont Curry because in the video these ten boys with their smiling faces make curry rice easily and have curry rice happily. In addition, if audiences are fans of "Hey!Say!JUMP", they will probably go get Vermont Curry immediately after they see this TV commercial. Because the fans want to use and eat the same things with their idols. The commercial uses "Hey!Say!JUMP" to promote Vermont Curry successfully to audiences.
Third, audiences will not easily forget this TV commercial because of the music. The lyrics of the music always repeat, "Come to my house and love curry. " in a lively melody. These lyrics will stay in audiences' mind for a span of time. It is something like brainwashing and audiences usually will hum this song automatically.
A lot of TV commercials make audiences feel disgusted, but House Vermont Curry did just the opposite. Audiences feel joyful and they are also affected and persuaded to buy Vermont Curry by the amazing beach scene, great spoke men "Hey!Say!JUMP", a lively melody and repeated words of the song.

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